How YouTube x DAZN activate the #UWCL

Did you know that in 2019, only 4% of TV coverage featured women sports? Or that only 1% of sponsorships were received? It was simply no question that we had to talk to someone deeply involved in this global project that aims "to take action". And we did. With Rollo Goldstaub, Head of UK Sports at YouTube, we have found exactly the right speaker to guide you through the depths of this unique and trend-setting deal.
In this video we talk women's football in general, the global impact, the goals and the cooperation between all three parties. But we also touch upon YouTube as a platform, the importance of creators, the role of YouTube Shorts and how YouTube itself measures the success of the #UWCL streams. And it just got started - enjoy!
šŸŒŽ Ā  global coverage āš½ Ā  4 x seasons until at least 2025 šŸ¤© Ā  160 x free to watch matches šŸš€ Ā  and so much more...

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