How Formula 1 and Zoom Reinvented the Digital Hospitality Experience

The hospitality at a Formula 1 Grand Prix is renowned the world over. But when the coronavirus struck, the main pre-event entertainment disappeared for Formula 1 and its commercial partners. In this episode ofย Story Behind, Zarah Al-Kudcy, Head of Commercial Partnerships Development, explains how Formula 1 reinvented hospitality for the age of Zoom.

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