How Rolex became the most iconic watch brand in the world and why Rolex watches are so expensive.
00:00 Marketing the Extraordinary
02:13 The Rise of Rolex
03:26 The Evolution of Rolex
04:28 Rolex & Sports
07:26 The Future?
08:10 Video Sponsor: Learn Editing with Skillshare
Why Rolex Doesn't Like Football